Artist Spotlight | Tai Verdes

In the digital age, it’s easier than ever to become famous and live an influential life no matter where you live. Gen Z is eager to find new talent, and apps like TikTok make discovering artists easy thanks to sophisticated algorithms. The artists who can manipulate the system can become sensations overnight. And that’s exactly what Tai Verdes did. The California native recognized the video sharing app’s potential and capitalized on it after releasing his viral hit “Stuck In The Middle.” Now, over a year later, Verdes has 2.4 million followers on TikTok, over 9.5 million monthly listeners on Spotify, is preparing to release a new album, and is gearing up for a tour. His entire life changed in one year thanks to the internet - and things aren’t slowing down any time soon.

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